Hinweis

Für dieses multimediale Reportage-Format nutzen wir neben Texten und Fotos auch Audios und Videos. Daher sollten die Lautsprecher des Systems eingeschaltet sein.

Mit dem Mausrad oder den Pfeiltasten auf der Tastatur wird die jeweils nächste Kapitelseite aufgerufen.

Durch Wischen wird die jeweils nächste Kapitelseite aufgerufen.

Los geht's

The Golden Market

Logo https://ourstories.pageflow.io/the-golden-market

Introduction

Directed, Edited, & Crafted by Dylan Belcher
Featuring Connie the Green Contour
Zum Anfang

Highlight Reel

This bottle of shrimp paste is produced by the Dragonfly Brand and is a product of Thailand. This product is a medium/light pink color and consists of ground up shrimp that gets fermented by the sun. This is a common ingredient added to a variety of dishes in Southeast Asian cuisine. When mixed with several other ingredients, the taste is bold yet tolerable. On its own, however, the taste can be overbearing and too much even for the locals!
Zum Anfang
Ebi Fumi Furikake is a rice seasoning that can be sprinkled on top of your rice dish. It is a good contrast of sweet and salty with ingredients such as sesame seeds, seaweed, egg yolk, and sugar. The part of the name "Ebi" means "shrimp" and that is the central flavor of this selection specifically. Other flavors in circulation are salmon and original (mainly a sweet seaweed taste). Though it is not a Southeast Asian product, given my Japanese heritage, I felt compelled to share with you an item that can be found at this market that is a true staple in any Japanese pantry.
Zum Anfang
This is an excellent example of the difference in marketing and packaging techniques employed on the Asian market as compared to our American domestic market. In comparison to Kraft Mac N' Cheese, where the packaging is simple yet colorful and to the point, this packaging is vibrant, cartoonish and offers a fun twist to marketing. These color schemes, bold print, and fun animations are a staple to all Asian and Southeast Asian food packaging.
Zum Anfang
Tea pots and tea cups were in no shortage at The Golden Market of Elgin (no surprise here!). Tea plays an integral role in almost all of the Asian (especially SEAsian cultures). For example, once the coffee trade in Sri Lanka died off, tea quickly took its place as one of the largest and most successful exports. Today, Sri Lanka is still one of the highest producers for tea and tea products.
Zum Anfang
While examining artifacts at the Pick Museum, we looked over a Cambodian piggy bank that had an extremely similar composition both in the way it was crafted and the facial features of the pig. I felt compelled to share this piggy bank I found at the market as the connection between Cambodia and China can be well represented by the similarities in craftsmanship.
Zum Anfang

What is The Golden Market?

The Golden Market of Elgin is an International grocer that is going on almost 2 years of age (doors opened August 18th, 2017). It is the supplier of a variety of food, beverages, and supplies spanning across many different Asian cultures (including several SEAsian cultures). Based on my observations, the main demographic of shoppers that uses this market are immigrants (non-USA born residents) and local Asian/Southeast Asian populations. Occasionally, you may see people of other cultures who are enjoying the food items these cultures have to offer. It was also largely my observation that middle aged or older women tended to shop here in the earlier hours of the day when I attended.
Zum Anfang
Zum Anfang
Zum Anfang
Zum Anfang

Humans of The Golden Market

This board sits at the front entrance to the market and it really seems to play an integral role in connecting the community of people who shop here. As you can see in the photo, the board is filled with job openings at various locations, advertisements for local services, and it even serves as a place for community policing against shop lifters of the market.
Zum Anfang
An interesting aspect of the community board is the abundance of job postings for nail salons for locations all across the area. I believe this speaks volumes to the type of individuals that shop at this market. Traditionally, Asian and Southeast Asian immigrant women are employed or targeted employees at nail salons and for salon owners to be advertising so heavily at this Asian grocery store proves that it serves the Asian and Southeast Asian immigrant community.
Zum Anfang
One woman in her late 20s that I spoke to could be quoted saying, "I shop here mostly because the recipes my grandmother taught me growing up require a lot of products you cannot find at a normal store. This is the place my family uses because they feel it is just like shopping back home."
Zum Anfang
While cruising the aisles I was confronted by a Malaysian man who mistook me for a worker at the market. He asked me if I had ever ate frog legs and was inquiring about where to find frog legs within the market. While this is traditionally a foreign grocery item at Jewel or Butera, this is a common purchase at The Golden Market and reflects exactly why this demographic of people may shop here. 
Zum Anfang
When I asked the cashier about local residents, he said, "It seems like in the immediate area the Asian population is substantial but all of Elgin seems to be pretty diverse as far as Asian cultures go. I even have customers who come out from 15-20 minutes away because they say this is the most authentic spot they can find."
Zum Anfang
An interesting detail of this butcher section was a sign that read, "If you cannot find what you are looking for, Ask and we will get you what you need." In comparison to a Jewel or Butera, this is much more of an intimate interaction that seems to detail the collectivism of SEAsian cultures.
Zum Anfang
Scrollen, um weiterzulesen Wischen, um weiterzulesen
Wischen, um Text einzublenden